Friday December 12, 2008
David Shipley - 8:03 AM AST

Social Networking Smackdown

Look's like Facebook is in for some serious competition.

From the Globe and Mail/ AP:

SAN FRANCISCO — MySpace is teaming up with Internet search leader Google Inc. in a campaign to extend MySpace's reach and counter the expansion of their common rival Facebook Inc.

The alliance, unveiled late Monday in Paris, builds upon MySpace's seven-month-old effort to make it easier for its 127 million worldwide users to connect with their social circles while they're at other Internet destinations.

MySpace is trying to pull it off by making its login system, called “MySpaceID,” compatible with any website that wants to embrace it.

Will it work? I don't know. What I do know is that social networking will be for the next 10 years what search was for the last - the main technology play online with the best revenue stream (advertising).

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